JENNIFER
BONHOMME
Jennifer Bonhomme is a brand strategy expert with a 20-year track record of positioning and transforming businesses. She brings a rare crossover skill set that spans brand strategy, design thinking, and communications planning, enabling her to uncover what truly matters from data and translate it into clear strategic roadmaps. Her expertise lies in aligning stakeholders, crafting compelling narratives, and guiding teams through complex challenges to deliver emotionally resonant insights that drive meaningful behavior change and measurable business results.
In addition to her industry work, Jennifer maintains a strong academic presence through guest lecturing and scholarly publications. Her original research has appeared in The Journal of Advertising Research, and in 2019, she received the Advertising Research Foundation’s Academic Paper of the Year.
A committed team builder, she is known for developing emerging strategic talent with a direct, hands-on leadership style. Colleagues describe her as an analytical extrovert with deep curiosity, strong creative instincts, and an ability to bring clarity and momentum to any challenge.
Brand Strategy
Consumer Understanding
Brand positioning
Objective setting & growth plans
Creative briefing
Architecture & archetypes
Storytelling & tone of voice
Channel & comms planning
User experience strategy
Vision & concepts
Roadmapping project needs
Content strategy
User research
Personas & journeys
Original research design
Brand equity measurement
Buying & usage behaviors
Trendspotting & cultural analysis
Search & social media behaviors
Web usage & analytics