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I am a brand strategy executive with two decades of experience helping businesses rethink what they stand for and how they grow. I work at the intersection of brand strategy, design thinking, and communications, with a particular talent for pulling sharp insight from complexity and turning it into clear, opinionated points of view leaders can actually use.

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My work spans some of the most challenging brand problems in business and culture. I helped launch NARCAN over the counter, reshaped Hyatt’s global brand architecture, won Grand Prix Lions for Dell Technologies x Intel, repositioned Advil, and sparked Miss America’s elimination of the bikini competition, redefining a legacy American institution. Across categories, my focus is the same: emotional clarity, stakeholder alignment, and ideas that change behavior, not just perception.

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I look at problems sideways and get deeply interested in how real people think, decide, and rationalize. I keep one foot in the academic world through research and guest lecturing, which sharpens my thinking and grounds my work in how behavior actually works. I lead with warmth and candor, believe rigor and creativity belong together, and bring clarity, momentum, and a sense of fun to the work.

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