Research Interests 

Beyond the day-to-day, I work with some fantastic colleagues from top Universities conducting original academic research. Our collective effort is to advance our industry's understanding of how brands grow and how our creative discipline contributes to this growth.  

​

Publications 

• West, D., Christodoulides, G. & Bonhomme, J. "Choosing the Best Creative Amongst Competiting Ideas to Show the Client: How Do Agencies Do It?" Journal of Advertising Research (Accepted / In Press 2017)

• West, D., Christodoulides, G. & Bonhomme, J. "Choosing Advertising Creative within Advertising Agencies" Academy of Marketing Science. World Marketing Congress. Bari, Italy July 2015

• Christodoulides, G., Jevons, C. & Bonhomme, J. "Memo to Marketers: Quantitative Evidence for Change: How User-Generated Content Really Affects Brands?" Journal of Advertising Research 52(1) Apr 2012

• Christodoulides, G., Jevons, C. & Bonhomme, J. "The Impact of User-Generated Content on Consumer-Based Brand Equity"  6th Thought Leaders International Conference in Brand Management. Lugano, Switzerland Apr 2010

​

Guest Lecturer

​