Shaping executive narrative and experience at scale.

 

American Express - GCP VP+ Leadership Summit

 

​I served as freelance strategy support to the American Express Global Commercial Payments executive team, helping shape the narrative and content for a two-day global VP+ Leadership Summit. The audience was senior leadership, and the challenge was not logistics, but alignment: how to bring a large, global organization together around a clearer, more human brand direction.

 

American Express wanted to show up differently with its leadership team and create real belief in its evolving point of view. The work focused on stripping away corporate language, simplifying complex strategies, and reframing thinking around customer needs rather than internal operating structures. Every element of the Summit was designed to embody this shift, from the agenda and presentations to workshops and guest moments.

 

The result was a cohesive leadership experience that felt purposeful, energizing, and credible. The Summit successfully rallied executives around the new brand direction and gave them a shared language to carry forward. For me, it was a deeply rewarding example of how strategy, storytelling, and experience design can drive alignment at the highest levels of an organization.

 

Contributions​:​​

• Summit agenda design and narrative development

• Executive content and presentation strategy

• Workshop design and facilitation coaching

• Guest speaker recommendations

• Presentation ghostwriting and creative direction

• Post-Summit synthesis and wrap-up content

 

Agency: Momentum

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