Shaping executive narrative and experience at scale.

 

American Express - GCP VP+ Leadership Summit

 

Jennifer worked as strategic counsel to the American Express Global Commercial Payments executive team as they prepared a two-day global summit for their VP-and-above leadership. The brief was not just an event; it was an experience in service of alignment. A large, global organization needed to leave the room believing in a clearer, more human brand direction, and carrying the same language for it.

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Her role was to help the executives find that story and tell it well. Working with the leadership team, she shaped the summit's narrative arc and agenda, translated complex operating strategies into plain, customer-first language, and ghostwrote and creatively directed the executive presentations so that each leader spoke to one idea from their own vantage point. She designed the working sessions and coached the executives facilitating them, recommended the outside voices who joined the program, and, after the two days, synthesized what was said into the material leaders took back to their teams.

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The summit did what it was built to do. Senior leadership left with a shared point of view and a shared way of expressing it, and the direction set there became the reference point for how the business talked about itself afterward. It remains one of the clearest examples in Jennifer's work of strategy, narrative, and experience design working as one instrument to move an organization from the top down.

 

Agency

Momentum

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