You, but on a really good day.

​

Bayer Berocca

​

Berocca is an effervescent vitamin brand designed to help people feel energized and perform at their best. As global digital strategy lead, I worked across cultures, disciplines, and markets to help define how the brand showed up online, piloting digital creative work in key regions including France, Australia, the UK, Argentina, and Italy.

​

In parallel, our global team developed a new website template designed for international adoption and rollout. The work focused on understanding user needs, shaping the experience through UX and content strategy, and ensuring the platform could scale efficiently across markets. I partnered closely with local teams to roadshow the work, support deployment, and adapt the strategy to different cultural contexts while maintaining a cohesive global brand experience.

 

This work strengthened Berocca’s digital foundation and created a more consistent, user-centered presence for the brand worldwide.

​

Contributions:

• Global digital strategy

• User research and needs analysis

• UX guidance and experience planning

• Content strategy and development

• Global website template strategy and rollout

• Market roadshow and deployment support across priority regions

• Creative briefing for TV idents and social extensions

​

Agency: JWT London