JENNIFER
BONHOMME

Helping Alienware rediscover its differentiation 

The Alienware brand has a cult following of fans who love its laptops and gaming computers for their high speeds, hardcore processing power, and RGB aesthetic. The brand had an incredible heritage and story that seemed to come from another world. And yet, they had seemingly lost their edge. We helped Alienware remember why their fans love them and convert new fans by encouraging them to "Be more alien" and embrace their boundary-defying energy. 

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Client: Alienware 

Agency: VML