Dell & Intel I Will Always Be Me laptop key visual

I Will Always Be Me, The Book That Banks Your Voice.

Dell Technologies × Intel × Rolls-Royce × MND Association

Dell Technologies is widely recognized for its hardware, but less so for its role as an innovation partner solving complex human problems. When the Head of Innovation at Rolls-Royce approached Dell and Intel to explore a meaningful collaboration, the opportunity was clear: use technology to help people living with motor neurone disease preserve something deeply personal, their voice.

Through insight and discovery, we uncovered a powerful truth. For people with motor neurone disease, losing their voice often means losing a core part of their identity. In response, we helped design a faster, more empathetic, and more motivating way for patients to bank and use their voices, transforming voice banking from a daunting task into an accessible, human-centered experience.

The impact was measurable and profound. Voice banking adoption increased by 50 percent, helping more people preserve one of the most valuable parts of who they are. At the same time, the work reshaped perceptions of Dell Technologies, increasing brand relevance by 18 percent, consideration by 21 percent, and perceptions of innovation by 28 percent.

Contributions:

Research and insights
Creative briefing
Concept downselection
Concept sell-in
Evaluation & awards papers

Agency: VML

Recognition:
8× Cannes Lions, including Grand Prix for Healthcare
Effie Silver
WARC Effectiveness Award
6× New York Festivals
2× Clio Awards