PURE Insurance serves high-net-worth individuals with complex coverage needs. As the business grew, so did the number of products, propositions, and associated line-of-business names. Jennifer helped Pure's C-suite and marketing leadership simplify the portfolio, creating a clearer brand architecture and a more focused go-to-market system for PURE.

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The work began with more than 25 interviews across clients and senior stakeholders, building a deeper understanding of how high-net-worth customers thought about risk, trust, service and value, alongside the ambitions and strengths of the business itself.

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Jennifer translated those insights into a refined brand architecture, positioning and messaging system, then helped shape the brand guidelines that brought it all together across voice, visual identity and application.

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The result was a simpler, more coherent foundation for PURE's marketing, designed to guide everything from day-to-day communications to future campaigns and digital experiences.

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Agency

Huge Brooklyn